Filed under: SUV, Marketing/Advertising, Crossover, Ford, Earnings/Financials
Ford's Vista Roof option has been selling well recently, and the automaker says this is, in part, to the little shot of Vitamin D it gives to drivers' everyday commutes. The split glass roof also has UV protection comparable to SPF-50 sunscreen, which should satisfy even the fairest-skinned buyers. So far this year, the Vista Roof option is checked on 48 percent of 2011 Ford Explorer sales, 56 percent of 2011 Ford Edge sales and 32 percent of all 2011 Ford Flex sales.
The numbers are staggering when you consider that the Vista Roof is a standalone option in most cases, and an expensive one at that. It costs $1,595 to let the sun shine in on the Edge and Explorer, and $1,495 on the Flex. The available all-glass roof on the Mustang is the most expensive at $1,995.
The Vista Roof is certainly a great way to work on your tan before you ever hit the beach, but it ain't exactly your dad's Vista Cruiser. Follow the jump for Ford's official press blast.
Continue reading Ford reports Vista Roof sales are through the... ceiling
Ford reports Vista Roof sales are through the... ceiling originally appeared on Autoblog on Mon, 15 Aug 2011 10:01:00 EST. Please see our terms for use of feeds.
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