Mini Wants to Position JCW as Full-Fledged Performance Sub-Brand, Sell Diesels in the U.S.

Prior to his current job as head of Mini, Kay Segler ran BMW?s M division. It seems almost obvious, then, when he tells us that he wants JCW to serve the same purpose for Mini that M does for BMW. Once the JCW Countryman arrives, Mini will offer John Cooper Works packages for all of [...]

Mike Hawthorn Boy Hayje Willi Heeks