Saturday, August 6, 2011
Infused With Elvis? Fiat Launches First North American Marketing Campaign for New 500
Fiat has announced its U.S. advertising campaign for the reborn 500, strangely electing to ignore its most well-known brand-associated phrase here and instead opting for the tagline ?Simply More.? While ?Fix It Again, Tony!? may have a certain frisson lacking in the new message, we understand. What perplexes us is the tack they?ve chosen to [...]
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